northeastern university marketing faculty

Finance Your Education We offer a variety of resources, including scholarships and assistantships. He has previously worked at X (formerly Google X) and was a visiting scholar at Ossur, an Icelandic prosthetics manufacturer. It's a wonderful institution where faculty can make a significant impact." Yang W. Lee, PhD Associate Professor, Supply Chain and Information Management Group Coordinator Peter Tarasewich, PhD Professor of Business Analytics Kwong Chan Associate Academic Specialist, Marketing Felicia Lassk MBA Marketing Career Track Chair; Associate Professor, Marketing Christoph Riedl Assistant Professor From Our Faculty For more information, review ouradmissions policies. Business analysts use data to help organizations make more effective business decisions. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Some of todays most in-demand disciplinesready for you to plug into anytime, anywhere with the Professional Advancement Network. Yakov has received several awards for outstanding teaching in Executive Education programs, has taught undergraduate, MBA, and PhD courses, and delivered management training in Bangladesh, France, Russia, Singapore, Taiwan, the UK, and throughout the United States. Northeastern students outside of D'Amore-McKim can gain a deeper understanding of brands, current markets trends, and consumers. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Undergraduate Minor in Marketing Analytics Northeastern students outside of D'Amore-McKim can learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Prior to joining Northeastern University, he was a marketing professor at INSEAD and visiting faculty at the Wharton School at the University of Pennsylvania. | myNortheastern Opens New Window, Privacy Policy Yakov has co-authored a widely used digital textbook Social Media Marketing: Principles and Strategies. At Northeastern, faculty and students collaborate in our more than 30 federally funded research centers, tackling some of the biggest challenges in health, security, and sustainability. Earn a graduate degree or certificate in science, technology, engineering, and mathfields that offer salaries an average 26 percent higher than other professions. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? English language proficiency:English proficiency, both written and verbal, is necessary for success in DAmore-McKim classrooms. Chemistry. Electrochemistry. To Assistant Professor, Game Design and Computer Sciences; Carnegie Mellon University, PhD, Gordana G. Todorov Professor, Mathematics; Brandeis University, PhD, Irina Todorova Visiting Clinical Professor, Bouv College of Health Sciences; Sofia University (Bulgaria), PhD, Alessio Tognetti Associate Academic Specialist, World Languages Center; University of Washington, MA, Valerio Toledano Laredo Professor, Mathematics; University of Cambridge (United Kingdom), PhD, Michael Tolley Associate Professor, Political Science; Johns Hopkins University, PhD, Jacqueline Tolosko Assistant Clinical Professor, Nursing; Boston College, MSN, Peter Y. Topalov Professor, Mathematics; Moscow State University (Russia), PhD, Vladimir P. Torchilin University Distinguished Professor, Pharmaceutical Sciences; Moscow State University (Russia), PhD, DSc, Melanie Tory Professor of the Practice, Computer Sciences and Art + Design; Simon Fraser University Canada), PhD, Ali Touran Professor, Civil and Environmental Engineering; Stanford University, PhD, Mohammad Toutiaee Assistant Teaching Professor, Computer Sciences; University of Georgia, PhD, Emery A. Trahan Professor, Finance; State University of New York at Albany, PhD, Robert Triest Professor, Economics; University of Wisconsin, Madison, PhD, Stavros Tripakis Associate Professor, Computer Sciences; Joseph Fourier University (France), PhD, Giovanni Troiano Visiting Assistant Professor, Game Design; University of Copenhagen (Denmark), PhD, Andrew Trotman Assistant Professor, Accounting; Bond University (Australia), PhD, Geoffrey C. Trussell Professor, Marine and Environmental Sciences; College of William and Mary, PhD, Kumiko Tsuji Associate Teaching Professor, World Languages Center; Georgetown University, PhD, Eugene Tunik Professor, Physical Therapy, Movement, and Rehabilitation Sciences; Rutgers University, PhD, Berna Turam Professor, International Affairs and Sociology and Anthropology; McGill University (Canada), PhD, Esther Tutella-Chen Assistant Academic Specialist, College of Professional Studies; Vanderbilt University, MEd, Jonathan Ullman Assistant Professor, Computer Sciences; Harvard University, PhD, Annique Un Associate Professor, International Business and Strategy; Massachusetts Institute of Technology, PhD, Christopher Unger Teaching Professor, College of Professional Studies; Harvard University, EdD, Steven R. Untersee Associate Teaching Professor, Biology; Tufts University, PhD, Moneesh Upmanyu Professor, Mechanical and Industrial Engineering; University of Michigan, PhD, Scott Valcourt Associate Teaching Professor, Computer Sciences; University of New Hampshire, PhD, Mariana Valencia-Mastre Assistant Teaching Professor, Marine and Environmental Sciences; University of Michigan, PhD, Steven Vallas Professor, Sociology and Anthropology; Rutgers University, PhD, Jenny A. Northeastern's MS in Regulatory Affairs offers students the opportunity to meet their career goals and gain deeper experience in key areas of regulatory affairssuch as operational and strategic regulatory affairs, clinical regulatory affairs, new gene therapies, cybersecurity of medical devices, quality assurance in biopharmaceutical product Not only do we learn things from the professor but they continually engage students in the conversation so that we all learn from each other as well." In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and . Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Find our locations Professional Development Expand your knowledge and skills to build your potential. He was also named as one of the world's top 40 undergraduate business school professors by Poets&Quants in 2017. Northeastern University 617.373.2000 | Northeastern University - A University Like No Other Two Northeastern students on co-op. Faculty Fellow, Center for Emerging Markets 617.373.2796 m.abrahms@northeastern.edu Sunayan Acharya Senior Lecturer, Finance su.acharya@northeastern.edu Stephanie Adams Academic Advisor, Graduate Certificate Programs & MS in Management (MS x) 617.373.5369 s.adams@northeastern.edu Rajesh K. Aggarwal Professor, Finance 617.373.8333 Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Yakov holds a PhD and an M.S. | in Business Administration from the University of California at Berkeley, an S.M. Alongside our students, they create a vibrant educational experience with real-world relevance and a culture of camaraderie. Boston, Massachusetts 02115. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . By enrolling in Northeastern, youll gain access to students at 14 campus locations, 300,000+ alumni, and 2,900+ employer partners worldwide. Faculty Directory Faculty Directory The Graduate School of Management at UC Davis brings together distinguished scholars and industry experts from all over the world. Our unique, hands-on learning model is setting the standard for the future of business education. Photography. To stay ahead of change, and advance your professional career and personal life, you need to keep learningnow and throughout your lifetime. Graduate certificate programs do not require a GRE or GMAT score for admission. Assistant Professor Stratis Ioannidis. Faculty Hiring. 4pm. For 100+ years, weve designed our programs with one thing in mindyour success. blur to next category from 2; Experiential Learningblur from cat 3. . How To Apply for University in the USA: 5 Steps. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Faculty Fellow, Center for Emerging Markets, Academic Advisor, Graduate Certificate Programs & MS in Management (MS x), Darla and Frederick Brodsky Trustee Professor in Global Business; Distinguished Professor, International Business and Strategy, Associate Professor, Management and Organizational Development, Part-Time Lecturer, Management and Organizational Development, Assistant Director of Marketing, Graduate Programs, Associate Dean, Undergraduate Programs; Associate Professor, International Business and Strategy, Center for Health Policy & Healthcare Research. Emergency Information Below is a look at where our business alumni work, the positions they hold, and the skills they bring to their organization. He is the Founding Co-Director of the Digital, Analytics, Technology and Automation (DATA) Initiative and Faculty Affiliate at interdisciplinary Global Resilience Institute and SHARE Research Team at Northeastern University. Spring Assistant Professor, Physics; University of Illinois, Urbana-Champaign, PhD, Srinivas Sridhar University Distinguished Professor, Physics; California Institute of Technology, PhD, Kuppuswamy Srikrishna Associate Teaching Professor, Entrepreneurship and Innovation; University of California, Berkeley, PhD, Kandarp Srinivasan Assistant Professor, Finance; Washington University, St. Louis, PhD, Anna Sromek Research Assistant Professor, Center for Drug Discovery; University of Illinois, Chicago, PhD, Ermus St. Louis Assistant Professor, Criminology and Criminal Justice; University of Illinois, Chicago, PhD, Kristin Stankard Assistant Clinical Professor, Nursing; Palm Beach Atlantic University, DNP, Thomas Starr Professor, Art + Design; Yale University, MFA, Joshua Stefanik Assistant Professor, Physical Therapy, Movement, and Rehabilitation Sciences; Boston University, PhD, Mary Steffel Associate Professor, Marketing; Princeton University, PhD; University of Florida, PhD, Leslie Stein Assistant Teaching Professor, College of Professional Studies; United States International University, EdD, Armen B. Stepanyants Professor, Physics; University of Rhode Island, PhD, Jennie Stephens Professor, Public Policy and Urban Affairs; California Institute of Technology, PhD, Dagmar Sternad University Distinguished Professor, Biology and Electrical and Computer Engineering; University of Connecticut, PhD, Paul Stevenson Assistant Professor, Physics; Massachusetts Institute of Technology, PhD, Brooke Stewart Postgraduate Teaching Fellow, Art + Design; Tufts University, MFA, Sebastian Stockman Teaching Professor, Writing Program; Emerson College, MFA, Milica Stojanovic Professor, Electrical and Computer Engineering; Northeastern University, PhD, Michael Stone Associate Teaching Professor, Economics; University of Connecticut, PhD, Jacob Stowell Associate Professor, Criminology and Criminal Justice; State University of New York at Albany, PhD, Laney Strange Associate Teaching Professor, Computer Sciences; Dartmouth College, PhD, Heather Streets-Salter Professor, History; Duke University, PhD, Aron P. Stubbins Professor, Marine and Environmental Sciences and Civil and Environmental Engineering and Chemistry and Chemical Biology; Newcastle University (United Kingdom), PhD, Jacob Stump Assistant Teaching Professor, Philosophy and Religion; University of Toronto (Canada), PhD, Lili Su Assistant Professor, Electrical and Computer Engineering; University of Illinois, Urbana-Champaign, PhD, Ming Su Professor, Chemical Engineering; Northwestern University, PhD, Fernando Suarez Jean C. Tempel Professor, Entrepreneurship and Innovation; Massachusetts Institute of Technology, PhD, Alexandru I. Suciu Professor, Mathematics; Columbia University, PhD, Annemarie C. Sullivan Senior Lecturer, Health Sciences; Northeastern University, MS, Denis Sullivan Professor, Political Science and International Affairs; University of Michigan, PhD, Fareena Sultan Professor, Marketing; Columbia University, PhD, Hongwei Sun Professor, Mechanical and Industrial Engineering; Chinese Academy of Sciences (China), PhD, Nian-Xiang Sun Professor, Electrical and Computer Engineering; Stanford University, PhD, Ravi Sundaram Professor, Computer Sciences; Massachusetts Institute of Technology, PhD, Daniel Sunderland Professor of the Practice, Accounting; University of Chicago, MBA, Shanu Sushmita Assistant Teaching Professor, College of Professional Studies; University of Glasgow (United Kingdom), PhD, Alexander Susienka Assistant Cooperative Education Coordinator, College of Science; Western Michigan University, MA, Gloria Sutton Associate Professor, Art + Design; University of California, Los Angeles, PhD, Kara Swanson Professor, Law; Harvard University, PhD; University of California, Berkeley, JD, Michael Swartz Visiting Teaching Professor, Art + Design; School of Visual Arts, MFA, Richard S. Swasey Jr.Principal Lecturer, Finance; University of Virginia, MBA, Jacqueline F. Sweeney Senior Cooperative Education Coordinator, College of Arts, Media and Design; Northeastern University, MS, Meredith O. Sweeney Assistant Teaching Professor, Biology; Brandeis University, PhD, Nina Sylvanus Associate Professor, Sociology and Anthropology; Ecole des Hautes Etudes en Sciences Sociales, Paris (France), PhD, Balazs Szelenyi Associate Teaching Professor, College of Professional Studies; University of California, Los Angeles, PhD, Mario Sznaier Dennis Picard Trustee Professor, Electrical and Computer Engineering; University of Washington, PhD, Srinivas Tadigadapa Professor, Electrical and Computer Engineering; Cambridge University (United Kingdom), PhD, David Tams Associate Teaching Professor, Art + Design; Massachusetts College of Art and Design, MFA, Cheng Tan Assistant Professor, Computer Sciences; New York University, PhD, Xiaoyu Tang Assistant Professor, Mechanical and Industrial Engineering; Princeton University, PhD, Aysen Tanyeri-Abur Associate Teaching Professor, Economics; Texas AM University, PhD, Peter Tarasewich Assistant Teaching Professor, Supply Chain and Information Management; University of Connecticut, PhD, Mohammad E. Taslim Professor, Mechanical and Industrial Engineering; University of Arizona, PhD, Tomasz R. Taylor Professor, Physics; University of Warsaw (Poland), PhD, Alison Terndrup Postgraduate Teaching Fellow, Art + Design; Boston University, PhD, John Terpinas Professor of the Practice, College of Professional Studies; California Western School of Law, JD, Kate Terrado Assistant Teaching Professor, Art + Design; Northeastern University, MFA, Philip Thai Associate Professor, History; Stanford University, PhD, Ganesh Thakur Professor, Pharmaceutical Sciences; Institute of Chemical Technology (India), PhD, Dorin Thibault Assistant Cooperative Education Coordinator, DAmore-McKim School of Business; Boston University, MBA, Adam Thomas Associate Clinical Professor, Physical Therapy, Movement, and Rehabilitation Sciences; Northeastern University, PhD, Corliss Thompson Associate Teaching Professor, College of Professional Studies; University of North Carolina, Chapel Hill, PhD, Jamal Thorne Associate Teaching Professor, Art + Design; Northeastern University, MFA, Zhenyu Tian Assistant Professor, Chemistry and Chemical Biology; University of North Carolina, Chapel Hill, PhD, Jonathan L. Tilly University Distinguished Professor, Biology; Rutgers University, PhD, Jodi Tims Professor of the Practice, Computer Sciences; University of Pittsburgh, PhD, Frank Tip Professor, Computer Sciences; University of Amsterdam (Netherlands), PhD, Lisa J. Tison-Thomas Assistant Cooperative Education Coordinator, College of Science; Emmanuel College, MA, Devesh Tiwari Assistant Professor, Electrical and Computer Engineering; North Carolina State University, PhD, Yustianto Tjiptowidjojo Assistant Teaching Professor, Mechanical and Industrial Engineering; Mississippi State University, PhD, Alexandra A. TTY 617.373.3768 Chemical Biology. Prior to coming to Northeastern, Dr. Shepherd did his PhD in Biomedical Engineering at Northwestern University while performing his research at the Shirley Ryan AbilityLab, and was a Postdoctoral researcher at Georgia Tech. As a global leader in practice-based education, we continuously advance our methods to meet the ever-changing needs of our students. Websites. This flexible, part-time program will help you enhance your understanding of marketing fundamentals to build customer connections through targeted messaging and advertising. Associate Professor, Marketing; Joseph G. Riesman Research Professor, Center for Health Policy & Healthcare Research, Digital, Analytics, Technology and Automation (DATA) Initiative.

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